Go-to-market strategy and HubSpot systems that make revenue predictable.
RevX designs, builds, manages and improves the revenue engine for MSPs, professional services firms and B2B companies like them, from Perth.
Revenue that depends on a few good people is a risk.
Most businesses are carrying it. It works until one of those people leaves, the market moves, or the business outgrows what three people can hold in their heads. Then the numbers soften, the next hire gets blamed, and it was not the person.
Why revenue stalls
The underlying problem is the system.
A CRM nobody trusts. A pipeline that lives in inboxes. Reporting that describes last quarter. No written sales plays, no mapped market, no forecast the leadership team believes.
Strategy before software
Every engagement starts with how revenue is meant to flow: target market, offer, sales motion, forecast. HubSpot is configured to that design.
Built to outlast the people
Every play, property and report is written down in HubSpot, in language your next hire could follow. It is your system, in your platform, and it keeps working as your team changes.
Managed and improved, month to month
Service desk, reporting, improvement sprints, outbound, advisory. The team that designed it is the team managing it.

Measured against the forecast
Pipeline, conversion, acquisition cost and lifetime value visible without a spreadsheet.

Built so you own it. Managed so it holds.
Everything is documented in HubSpot, in language your next hire could follow. The team that designed it is the team that keeps it improving, month after month.
01
Design
The Revenue Engine Audit scores your business against what a working revenue engine needs and sets the roadmap in build order.
- Go-to-market plan and target market mapped
- Forecast structure and sales plays designed
- Roadmap in build order
02
Build
HubSpot implementation or rescue, migration, integrations, plays and reporting built and tested.
- CRM migration from Salesforce, Dynamics or spreadsheets
- Integrations to PSA, ERP and finance systems
- Plays and reporting built and tested
03
Manage and improve
Managed Operations month to month: service desk, reporting, improvement sprints, outbound, advisory.
- Outbound run against the mapped market
- Advisory time on strategy, forecast and the plays
- Standards held as people join and leave
Most implementation engagements end at go-live. RevX engagements are designed to be managed, because the drift starts at handover.
One method, four stages, built in order.
Design, build, manage and improve is how we work. Revenue Architecture is what gets built. Four stages, fixed in build order, because a later one does not hold while an earlier one is broken. The Revenue Engine Audit scores a business against the twelve points underneath them, and the build fixes them in that order.
Strategy
The commercial plan.
Who you sell to, what you sell them, and the number you are aiming at.
- 1A revenue number for the year with the maths underneath it: which offers and which clients it comes from, month by month, so the target can be defended rather than hoped for.
- 2Positioning, offer and ideal client decided on purpose, so the market knows what you do and your team knows who to go after.
- 3Offers packaged and priced on purpose, so no proposal starts from a blank page and nobody discounts to get one over the line.
Systems
What drives the business.
The systems that generate demand, qualify it, and move it to a decision.
- 4A lead generation system that runs to a plan rather than to whoever has time this week.
- 5One qualification standard everyone works to, so the pipeline reports what is happening rather than what was hoped.
- 6One sales process from first contact to handover, with every open deal carrying a next step and a date.
Skills
How the selling gets done.
HubSpot, the playbooks and AI holding the standard, so the work is consistent whoever is doing it.
- 7Discovery calls that get past the technical detail and into the commercial conversation, with the questions written down so every call runs the same way.
- 8AI doing the preparation, the debriefs and the follow-up notes, so your people spend their time in front of the market.
- 9Plays and templates the team can pick up, so the capability stays when a person leaves and the execution stays consistent.
Structure
How it holds.
Reporting and accountability built into the platform, so the business runs tight without anyone chasing it. This is what Managed Operations holds in place, month to month.
- 10Reporting and accountability built into HubSpot, so everyone can see the number they are carrying.
- 11A weekly rhythm the platform runs for you: the pipeline reviewed, the numbers in front of the people carrying them.
- 12Automation holding the team to the structure, so the standard does not depend on anyone remembering it.
What changed after the engine was built.
Western Australia's largest independent digital media brand, with more than 1.5 million social followers and an audience that is roughly 80% local.
What RevX built
- A commercial strategy set before anything was built in HubSpot
- The target market profiled and loaded into HubSpot
- An outbound system with plays, pipelines and automation
- Executive reporting, reviewed every month
30%
increase in annual revenue
881%
increase in sales velocity
41%
increase in average deal size
20%
increase in customer retention
The first campaign produced 17 sales qualified meetings and 8 new customers.
Read the full Perth is OK! case study
“Working with RevX has been transformative. A 30% increase in annual revenue and a 20% boost in customer retention. The strategy and execution took the guesswork out of our sales function.”
Luke WhelanManaging Director, Perth is OK!
Social Meteor, social agency
HubSpot the team actually uses
“If you’ve got HubSpot but no real process, talk to Dave. He built out everything for us and now we actually use it properly and we’re closing more because of it.”
Daniel SantichDesigner
DBM Vircon, digital engineering
A metrics-focused approach the leadership team could hold on to
“A strategic, metrics-focused approach that consistently drives real results. Easily one of, if not the best, HubSpot consultants in Perth.”
Greg NewcombDirector
District32, business network
Advice on the systems and the strategy behind them
“David is one of the best advisors in the sales consultancy space that I have met in recent years.”
Dean KeatingDirector
Eight services, one method underneath.
Most engagements start with the audit and carry on into Managed Operations. Everything between the two is build work.
Start here
Revenue Engine Audit
A fixed-scope review of strategy, systems, skills and structure. You get the twelve points scored, the gaps named, and the build sequence in the order it has to happen.
Fixed scope, fixed fee.
Then keep it running
Managed Operations
The engine kept healthy after go-live by the team that built it. Service desk, reporting, improvement sprints and advisory, on a monthly retainer.
Monthly, on improvement sprints.
Tell us where revenue is stalling.
Pipeline, forecast, HubSpot, the sales team, outbound. Tell us what is not working and we will tell you what is fixable, in what order, and whether RevX is the right team to do it.
- We read every enquiry ourselves and reply within one business day.
- The first call is 30 minutes and costs nothing. No deck, no pitch.
- If RevX is not the right team for it, we will say so on that call.


