Perth is OK! came to RevX with a clear ambition: accelerate growth. They already had the audience, the brand and a strong database. What they wanted was the commercial architecture to match — a structured outbound motion, a fully-leveraged HubSpot, and reporting the leadership team could run on. Twelve months later, deal size up 41%, pipeline up 27.95%, and a commercial operation that runs to a rhythm.
A social-media-led, modern digital media organisation that prides itself on being at the forefront of how audiences engage with media brands online. Nearly 80% of their audience is based in WA.
Sister business Social Meteor turns that audience advantage into commercial work for clients — branded content, partnerships, campaigns. Both run on the same commercial spine.
Strong database. Ambitious targets. The commercial side simply hadn't yet caught up with the audience side — outbound wasn't structured, HubSpot's deeper functionality wasn't switched on, and pipeline data sat across a few different spreadsheets.
The database was strong; what it needed was structure — ideal-client segments by industry, size and buying signal — so outbound effort could land on the right people in the right order.
HubSpot was in place and used for contacts, but its deeper functionality — playbooks, pipelines, automation, Stripe payments — was waiting to be switched on.
Pipeline size, deal size, win rates and monthly revenue were tracked at a high level. The leadership team wanted a single source of truth — one place where activity, pipeline and revenue all lined up.
Four moves, in sequence. Each one made the next one possible. Strategy informed Systems. Systems enabled Skills. The reporting layer kept the whole thing honest.
One commercial plan covering both Perth is OK! and Social Meteor — what to sell, to whom, at what price, through what process. Individual sales-rep activity was tied directly to the revenue outcomes the leadership team had committed to.
Working closely with the Perth is OK! team, we used Apollo.io, ZoomInfo and LinkedIn Sales Navigator to generate supplementary lists of ideal clients — segmented and organised inside HubSpot, ready to be worked.
HubSpot was reconfigured into a working outbound machine — snippets, playbooks, additional pipelines, workflow automation. Stripe-powered payments and meeting scheduling removed sales overhead so the team could focus on the conversation.
A sales-activity dashboard tracking calls, meetings (by type), proposals sent and market penetration per rep. Activity conversions feed a revenue dashboard showing pipeline size, growth, average deal size, win rates and monthly revenue. Reviewed monthly.
Twelve months in, the numbers are the easy part of the story. The harder part — and the more durable one — is that the team now knows which activity produces which result.
One tactical email campaign into a new market segment delivered 17 sales-qualified meetings and 8 new customers. That is what a list, a system and a reason-to-call look like when they finally show up at the same time.
The first outbound campaign on the new system targeted a single new market segment — a clearly defined ICP. The conversion rate from meeting to customer is the kind of number a services business hopes for and rarely lands.
Pipeline size, growth, deal size, win rates, monthly revenue: live, by rep, in one dashboard. Manual processes around invoicing and scheduling are now automated, which improves cashflow and quietly raises the customer experience at the same time.
Working with RevX has been transformative for my businesses, Perth is OK! and Social Meteor. A 30% increase in annual revenue, a 20% boost in customer retention, and the strategy and execution took the guesswork out of our sales function — creating a repeatable and scalable process.
The architecture is what makes the numbers durable. The activity is consistent because the rhythm is. The forecast is trusted because the data is.
Activity, pipeline and revenue reviewed on a fixed cadence. Adjustments happen at the start of a month, not at the end of a quarter when it's too late.
Perth is OK! and Social Meteor run on the same operating system. New campaigns plug into it. New hires onboard against it. The architecture compounds.
The leadership team sets revenue targets and backs them into named accounts, named campaigns and named activity. The forecast is grounded, not estimated.
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